Innovators in Rural Community Economic Development

YOU GET WHAT YOU MEASURE®

You Get What You Measure logo

You Get What You Measure® is our trademarked approach to strategic planning that incorporates measurement and can be used as a framework for evaluation. You Get What You Measure® is a values-based approach that incorporates systems thinking, creates a shared language, and allows people and individuals with diverse perspectives to share responsibility and accountability in achieving mutually beneficial goals. Federal and state government agencies, non-profit organizations, foundations, and boards of directors have found You Get What You Measure® to be a powerful approach that produces unique insights and adds value to their work. 

Download the You Get What You Measure® brochure or check out a brief video about You Get What You Measure® to learn more. You can also read about the approach in Robert Penna's book, The Nonprofit Outcomes Toolbox.

Interested in learning more about You Get What You Measure®? We'll be offering a public workshop in Ithaca, NY and a public workshop in Baltimore, MD in May 2014.

Interested in using You Get What You Measure® in your work?  Consider attending our Becoming a Measurement Guide training.


Farm to Institution New England (FINE) Planning Retreat

FINE is a network of organizations working to strengthen farm to institution connections throughout New England. Yellow Wood worked with FINE using You Get What You Measure® to engage multiple stakeholders in clarifying its external goals, creating…

Measurement Workshop, Saratoga Springs, New York, October 2013

Melissa Levy and Samantha Dunn co-presented a half-day public workshop on the You Get What You Measure® process in Saratoga Springs, NY. Attendees came from the Land Trust Alliance, Ma'yan, the New World Foundation, the New York Farm Viability Institute,…

eXtension Evaluation Professional Development Community of Practice, Strategic Planning Services

The eXtension Evaluation PDCoP is charged with providing assistance, resources, and expertise in evaluation to colleagues throughout the Cooperative Extension Service of USDA and across all Extension content areas using electronic media. The eXtension…

NADO National Rural Transportation Peer Learning Conference, April 2012, Burlington, VT

Melissa Levy co-presented a workshop session titled "Visioning and Beyond: Developing Plans and Measuring Implementation" with Peggy Reichert of the Minnesota Department of Transportation. The workshop walked participants through the process of connecting…

Creating and Retaining Wealth: New Ways of Approaching Economic Development in Rural and Small Metro Communities

Melissa Levy presented an interactive demonstration of tools designed to help practitioners identify and measure the impacts of project and policy actions on different forms of community wealth. Participants worked through two exercises to analyze…

Measurement Workshop, Portland, Maine, November 2012

Melissa Levy and Ruth Feldman co-presented a full-day public workshop on the You Get What You Measure® process in Portland, ME. Attendees came from the Maine Association of Nonprofits, the Maine Community Foundation, the University of Southern Maine,…

Measurement Workshop, Montpelier, Vermont, April 2012

Melissa Levy and Jackie LeBlanc co-presented a full-day public workshop on the You Get What You Measure® process in Montpelier, VT. Attendees came from the Orange County Parent and Child Center, the Chittenden Regional Planning Commission, and Skeo…

US EPA 2011 Community Involvement Training Conference, "Community Involvement in the 21st Century: Embracing Diversity, Expanding Engagement, Utilizing Technology"

Melissa Levy, Senior Associate, and Barbara Wyckoff, Measurement Guide, co-presented "You Get What You Measure®: An Alternative Strategic Planning and Evaluation Tool for Progress You Can See," a seven hour training session crafted to provide participants…

You Get What You Measure® in Use for the Vermont Community Foundation

Yellow Wood worked with the Vermont Community Foundation and the United Way of Addison County to use You Get What You Measure® with each organization’s grantees, a diverse group of organizations operating in Addison County, Vermont, to learn more about…

Measurement Workshop, Washington DC, March 2010

Melissa Levy presented a full-day public workshop on the You Get What You Measure® process in Washington, DC. Attendees came from NOAA, the US Forest Service, the US Department of Agriculture, and the US EPA.

Community Foundation of Broward

This You Get What You Measure® workshop was designed for community stakeholders to assist them in coming together to recognize their own and each other’s roles in moving toward their goal, “Lives are enriched in our community as retiring boomers reengage…

Central Appalachian Network, Evaluation and Strategic Planning

The Central Appalachian Network (CAN) is a group of seven nonprofits in the Central Appalachian states of Kentucky, Ohio, Tennessee, Virginia and West Virginia focused on transforming Central Appalachia’s economy by creating economic opportunities…

Central Minnesota Cultural Planning Steering Committee

Shanna Ratner and Rob Petrini of Yellow Wood Associates worked with a group of regional participants from the Central Minnesota Cultural Planning Steering Committee applying the You Get What You Measure® process to a Cultural Plan previously worked…

Central Minnesota Nonprofit Organizations

Within this session Yellow Wood Associates worked with a diverse group of eleven nonprofit organizations within Central Minnesota. Each group was asked to identify a specific goal related to their organization at which time we facilitated them through…

Cornell Sustainable Indicators: Local Agriculture Sustainability Indicators (LASI) and Vital Indicators for Enhancing Well-Being in NYS (VIEW)

Yellow Wood worked with Cornell University Community and Rural Development Institute using You Get What You Measure® in Use to assist diverse groups working on two projects: Local Agriculture Sustainability Indicators, and Vital Indicators for Enhancing…

Ohio University, Regional Nonprofit Alliance You Get What You Measure Workshop

Shanna Ratner and Rob Petrini facilitated a full-day You Get What You Measure® workshop for the Regional Nonprofit Alliance at Ohio University, on May 27, 2009. The Regional Nonprofit Alliance is an outreach effort of Ohio University’s Voinovich School…

Community Foundation of Greater South Wood County Workforce Central Workshop

The You Get What You Measure® workshop presented on May 11, 2009 for Workforce Central of the Community Foundation of Greater South Wood County, Wisconsin was well attended by participants ranging from staff, committee members, funder representatives…

Community Foundation of Greater South Wood County Workshop

Shanna Ratner and Rob Petrini presented a You Get What You Measure workshop for the Community Foundation of Greater South Wood County, WI on March 5, 2009. This half day session was the first of two, the second presented on May 12, 2009. The first…

Spartanburg County Foundation Workshop

The You Get What You Measure® workshop presented by Shanna Ratner, Melissa Levy, and Rob Petrini on April 28 and 29th, 2009 for the Spartanburg, South Carolina Community organized through the Spartanburg County Foundation, was a two-day You Get What…

Expanding Sustainable and Community-based Food Systems Project Strategic Planning

Yellow Wood worked with the National Good Food Network leadership in designing, executing, and following up on a strategic planning meeting. Yellow Wood assisted with the follow up process, development of an action plan, and evaluation planning.

West Central Initiative Planning

In this workshop Yellow Wood worked with the West Central Initiative Management Team and applied the You Get What You Measure® process to the Business and Employment portion of their strategic plan. During this process they revealed the key leverage…

Nonprofit and Community Measurement and Training Workshop, Rutland Vermont, December 2009

Melissa Levy and Rob Petrini co-presented a full-day public workshop on the You Get What You Measure® process in Rutland, VT.

Evaluation of the Advantage Valley Entrepreneurial Development System Collaborative

Yellow Wood Associates was selected as the evaluator for the Advantage Valley Entrepreneurial Development System. Advantage Valley was one of six initiatives funded by the Kellogg Foundation to experiment with a variety of approaches for encouraging…

Alpha Community Leadership Network Peer-Learning Institute II, Driving for Community Leadership Impact

Shanna Ratner delivered a You Get What You Measure® in Use workshop to staff and board members of community foundations seeking to become leaders in their communities. The Community Leadership Network Peer-Learning Institute in Georgia was sponsored…

Superior Community Leadership Network Peer-Learning Institute II, Measuring Change

Shanna Ratner delivered a You Get What You Measure® in Use workshop to staff and board members of community foundations seeking to become leaders in their communities. The Community Leadership Network Peer-Learning Institute in Minnesota was sponsored…

Western Heritage Historic Byway Strategic Planning

The Director and volunteer committee who manage the Western Heritage Historic Byway in Idaho used You Get What You Measure® to develop a strategic plan for their byway. They identified goals, key leverage indicators, measures and actions that will…

Evaluation 2007: Evaluation and Learning, the American Evaluation Assocation's 2007 Annual Conference

Presented "Introduction to You Get What You Measure®" at Evaluation 2007: Evaluation and Learning, the American Evaluation Assocation's 2007 annual conference in Baltimore, Maryland. Shanna Ratner co-presented with Kim Norris.

US EPA 2007 Community Involvement Training Conference

Shanna Ratner and Melissa Levy of Yellow Wood Associates presented an 8-hour You Get What You Measure® training. Everyone likes to see progress. Measurement provides tangible evidence of progress that motivates further action. This is true whether…

Workshop Design and Facilitation for the Town of Montgomery

The Town of Montgomery, New York hired Yellow Wood Associates to assist residents and local government officials in planning for the Town’s energy future. Yellow Wood used its You Get What You Measure® process to help the group identify seven important…

Vermont Department of Education Secondary Team You Get What You Measure® In Use

Yellow Wood provided a two day You Get What You Measure® In Use workshop to the Secondary Team of the Division of Lifelong Learning, Vermont Department of Education. The purpose of the workshop was to identify priority areas for team focus, create a…

Facilitation Services, Appalachian Sustainability Collaborative

Appalachian Sustainable Development, the Center for Economic Options, and the Mountain Association for Community Economic Development asked Yellow Wood to provide facilitation services for their collaboration. The purpose of the collaboration was to…

Connecticut Climate Change Workshop: Measuring Progress in Climate Change Action Plan Implementation, Measurement Presentation

Shanna Ratner presented "The Power of Measurement and Developing Measurement Plans" at the Connecticut Climate Change Workshop: Measuring Progress in Climate Change Action Plan Implementation held in Waterford, CT on October 24-26, 2006. The purpose…

US EPA 2006 Community Involvement Conference and Training, "Something is Brewing: Achieving Environmental Results Through Community Involvement"

Shanna Ratner and Melissa Levy of Yellow Wood Associates presented an 8-hour You Get What You Measure® training. Identifying indicators and developing measures of progress can be a powerful tool for personal and organizational development, as well…

Strategic Planning Retreat, Vermont Environmental Consortium.

For the second time, Vermont Environmental Consortium's Board of Directors selected Yellow Wood Associates to facilitate their strategic planning process using our trademarked You Get What You Measure® approach. In a one-day retreat, Yellow Wood assisted…

US EPA 2005 Community Involvement Conference and Training, "Building Bridges Through Strong Partnerships"

Yellow Wood Associates presented an 8-hour training in You Get What You Measure®. This informative, interactive workshop introduced the process of measurement by showing participants how to clarify goals, identify indicators and effective measures…

Vermont Environmental Consortium Strategic Planning Sessions

Yellow Wood facilitated the Vermont Environmental Consortium's strategic planning process using our trademarked You Get What You Measure® approach. Over the course of two workshops, Yellow Wood assisted the board with planning to better define the…

Navajo County Forest Health Strategic Planning Workshop, Arizona Natural Resources Working Group

Yellow Wood Associates facilitated a two-day Navajo County Forest Health Strategic Planning Workshop for town, county and tribal participants, using You Get What You Measure®. The workshop focused on forest health and reducing threat of catastrophic…

Miner County Community Revitalization Workshop

Facilitated two-day application of You Get What You Measure® with staff and community leaders focusing on identifying key leverage points and measures of progress toward poverty reduction goals identified in the community plan.

Northwest Area Foundation, Introduction to Strategy Development, Central South King County, Washington

Yellow Wood Associates provided an introduction to strategy development using You Get What You Measure® to a multi-lingual group of residents, immigrants, and refugees in Central South King County, Washington on behalf of the Northwest Area Foundation.…

Opportunity Works Strategy Development Workshop

Facilitated one-day application of You Get What You Measure® for the Community Foundation of Waterloo/Cedar Falls and Northeast Iowa focusing on clarifying the definition of “assets” using indicator analysis in a systems context for self-organizing…

Cooperative Forestry Performance Measures Accountability System

Cooperative Forestry, a unit of the US Forest Service, contracted with Yellow Wood Associates to assist program leaders from around the country in developing measures of progress toward Cooperative Forestry’s goals using our trademarked process, You Get…

Indigenous Community Enterprises, Navajo Hogan Project

Yellow Wood Associates, Inc. trained nearly 60 people in You Get What You Measure® at the Navajo Chapter House in Cameron, Arizona in December 2000. Participants included a mix of Native and non-Native Americans, youth and elders, men and women, who…

Missouri Tri-Agency Facilitation and Measurement Training

Yellow Wood Associates, Inc. trained 26 people from the Missouri Departments of Economic Development, Health, and Mental Health, in You Get What You Measure®, Yellow Wood’s unique approach to measuring progress toward goals. Participants applied You…

Missouri Conference Keynote and Training

Yellow Wood Associates, Inc. facilitated a training and presented a keynote at “Seeing Beyond the Symptoms: A Conference of Community Change Agents,” sponsored by the Missouri Association of Community Task Forces in conjunction with the Missouri Department…

Rural Action Staff and Vista Volunteer Training Workshops

Yellow Wood designed and delivered, “You Get What You Measure®: Becoming a Learning Community,” for the staff and 31 Vista volunteers of Rural Action in Athens, Ohio. Staff and volunteers used the workshop to develop goals, indicators, and measures…

USDA Rural Development Office of Policy and Planning

Yellow Wood Associates, Inc. co-delivered a training with Daryl Hobbs of the University of Missouri Office for Social and Economic Data Analysis using Yellow Wood Associates, Inc.’s measurement process to over 120 USDA Rural Development staff from around…

Aspen Institute, Community-Based Forestry Demonstration Program Meeting Workshops

Yellow Wood Associates was invited by the Aspen Institute to deliver two training sessions to Ford Foundation grantees during the Community-Based Forestry Demonstration Program Meeting in Memphis, Tennessee in December 1999. One training focused on…

Vermont Department of Personnel Cyprian Learning Center Measurement Workshops

Yellow Wood Associates, Inc. delivered its interactive workshop, You Get What You Measure®, for state government employees at Vermont’s Cyprian Learning Center, a state personnel training center. Follow-up from the initial workshop included working…

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View our many projects by choosing from the categories listed below. You can also view our database of projects by going to our Work page.

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You Get What You Measure